On May 31, 1931, China's first domestic vehicle "Minsheng Brand" 75 truck was born. The whole vehicle has a total of 666 parts and components, of which 464 are self-made and 202 are imported. The "domestic rate" is as high as 70%. , opened up a precedent for China's self-made cars.
From 1931 to 2022, in the nearly 100-year history of the development of China's auto industry, many outstanding national auto brands have emerged. In terms of research and development, it has brought forth new ideas and pioneered in many fields of domestic automobile manufacturing. Looking back on the half-century car-making history of Dongfeng Liuzhou Automobile, it is a history of striving for excellence and innovation for the national auto industry, as well as a history of development that accompanies the Chinese dream to take off.
Hard work, self-developed cars
Dongfeng Liuqi started in 1954 and transformed into the first automobile manufacturer in Guangxi in 1969. In the early days of the business, the difficulties faced by Liuqi people were unimaginable. Without a large press, Liuqi people used the method of "splitting wood and cutting down the tip", pressing it inch by inch. Without a cab model, Liuqi people used iron wire, paper, Made of wood, under such difficult conditions, it took only 16 days to trial-manufacture the first trial vehicle, which was later named "Liujiang", ending the history that Guangxi could only repair cars but not build cars.
Taking advantage of the "Dongfeng", incarnation of "Riding the Dragon"
In 1979, Liuqi successfully developed China's first medium-sized diesel truck, filling the gap of domestic medium-sized diesel vehicles. In 1981, with the approval of the State Machinery Industry Committee, Liuqi joined the Dongfeng family and became one of the eight earliest members of the Dongfeng joint venture. Since then, the slogan "Dongfeng diesel, authentic Liuqi" became popular in China.
In 1991, Dongfeng Liuqi successfully developed China's first flat-top truck, named "Chenglong". So far, Dongfeng Liuqi Commercial Vehicle "Chenglong" brand was born! It has formed a product pattern of "a double master, taking advantage of the dragon and the east, taking both light and medium, and competing for development". In the same year, the production and sales volume of Dongfeng Liuzhou Automobile broke the record of 10,000 vehicles for the first time.
Zero carbon factory, leading new energy
In September 2020, Xi Jinping delivered an important speech at the United Nations General Assembly. To achieve the "dual carbon" goal, it is not someone who asks us to do it, but we must do it ourselves. In the context of my country's energy structure transformation, achieving the "dual-carbon" goal is a mountain that my country's commercial vehicle industry must overcome to achieve high-quality development. Commercial vehicle companies need to deeply implement the core concept of "harmonious development of people, vehicles and society", comprehensively promote green manufacturing, integrate high environmental protection standards into the whole chain of green management, implement green production, and achieve harmonious development between enterprises and the environment.
As a commercial vehicle enterprise with social responsibility, Dongfeng Liuzhou Automobile has made every effort to promote the construction of "green factories", and successively entered the national green factory in 2020 and the national green design product list in 2021; introduced photovoltaic power generation green projects in 2020, the current project The first phase has been put into operation, and the second phase of the project is expected to be completed by the end of December 2022 for power generation; after the completion of the project, the photovoltaic area will reach 400,000 square meters, the total annual power generation is about 45 million kWh, and the annual carbon reduction is about 23,700 tons. The annual carbon dioxide emissions of the commercial vehicle base have been reduced by more than 45%, and it has once again been at the forefront of the industry in the green manufacturing of commercial vehicles.
Today, Dongfeng Liuqi is the largest commercial vehicle base, passenger vehicle production base, independent brand R&D base and Southeast Asia export base of Dongfeng Group in southern China. The domestic sales area covers more than 30 provinces, municipalities and autonomous regions, and the products are exported to nearly 40 countries and regions such as the Americas, Africa, the Middle East, and Southeast Asia, and have maintained sales leadership for many years. The southern region, as the bridgehead of Dongfeng Liuzhou Automobile's national region, has been intensively cultivated for many years. Guangxi, Guangdong and Hunan have maintained the first market share for a long time, of which Guangxi's market share will reach 49.3% in 2021.
Looking back at the history and not forgetting the original intention, Dongfeng Liuqi will adhere to the brand value of "creating technology, leading efficiency, and enjoying trust" and the service concept of "people-oriented, efficient service, and active care", and will be determined to build a century-old Liuqi, insist on independent research and development. , Work hard to strengthen the pace of development, and contribute to the revitalization of the national auto brand.
