Two problems are deeply felt in the supply chain business of new energy vehicles from China to Uzbekistan. One is the strong demand for electric vehicles in Uzbekistan; the other is that Chinese new energy vehicle practitioners are paying more and more attention to Uzbekistan.
Recently, in our new energy vehicle supply chain business from China to Uzbekistan, the number of customers has continued to increase, and the export volume of electric vehicles has exceeded the level of the same period last year. Faced with such a large export volume, we deeply feel two problems. The electric vehicle market in Uzbekistan is in strong demand; second, Chinese new energy vehicle practitioners are paying more and more attention to Uzbekistan, and they continue to invest manpower, material resources and capital to develop the market. It cannot be said that these two problems are absolutely good, and there may still be some drawbacks. Will a large number of new energy vehicles flood into the country's market in a short period of time, will it lead to changes in the market's ability to digest? Whether the marketing plan is reasonably designed in the automobile project with a long investment period in order to reduce the risk problem caused by various factors.
Let’s talk about the digestibility of the new energy electric vehicle market in Uzbekistan. Take the capital Tashkent as an example. The number of permanent residents and floating population is about 3 million, and the average monthly income is about 430 US dollars. In fact, the gap between the rich and the poor will increase the median The proportion of people who drive a lot and can afford electric vehicles is still relatively high. In addition, the total population of Uzbekistan is close to 35 million, and the purchasing potential can be imagined. Uzbekistan continues to encourage people to buy new energy electric vehicles. In addition to reducing taxes and fees, it is also increasing investment in infrastructure such as charging piles. A series of policies have stimulated the market. After that, it will fall back to the normal need range.
Next, let’s talk about how to market Chinese new energy vehicles that have entered Uzbekistan in large numbers. We use the 4P theory in traditional marketing to judge from the four dimensions of product, channel, price and promotion. For example, among the customers who entrust us to transport, in addition to brand OEMs, It also includes a large number of new energy vehicle dealers, agents and used car dealers, with diverse products covering many well-known domestic electric vehicle brands.
In terms of channels, there are direct sales to end customers through international trade, which has the advantage of reducing the cost of intermediate links; there are also direct sales to Uzbekistan car dealers in bulk, with the advantage of high profit margins and lower link costs in bulk trade; Entering the market by investing in 4S stores for new energy electric vehicles, directly facing local customers, and establishing independent sales networks in Central Asian countries in the future, the advantage lies in the high controllability of the entire supply chain, ensuring the quality of products and services , but the capital investment is large.
Looking at the price, in addition to the different market sales prices caused by different brands, but also due to the vehicle source prices, taxes, logistics, warehousing and other costs of different channels of electric vehicles, the same brand of new energy electric vehicles are sold in Ukraine. The difference is large, which also intensifies market competition. For example, in the case of different vehicle sources and logistics channels, the competitiveness of electric vehicles of the same brand in the country's market will be weakened by mutual bargaining, which is beyond the control of brand owners. However, due to the inconsistency of vehicle sources, channels and prices, new energy electric vehicles cannot talk about brand promotion. Each product is on a different starting line. There is still a certain level of seller's market in the local area, and the way of promotion changes. It will not magnify the profit and quantity of individual sellers, on the contrary, there will be no excessive competition among peers, temporarily forming the rules of the game to protect their own interests.
As for Uzbekistan's investment in the new energy vehicle industry, it has obviously accelerated. In addition to the country's energy structure, industrial structure, employment rate, market demand in neighboring countries and domestic market demand factors, Uzbekistan has a number of new The energy vehicle project is underway. According to the input-output cycle, it is expected that in the next three to five years, you will see electric vehicles produced in Uzbekistan enter the market and export to neighboring countries. Therefore, from now on, the relevant practitioners must plan the new energy vehicle project in Uzbekistan and focus on the core competitiveness of their own business, otherwise they will face more intense market competition.
