According to the domestic heavy truck sales data in the first quarter of 2022, from January to March, the overall sales volume of my country's heavy truck market was 232,000 units, a year-on-year decrease of 56.3% from 531,000 units in the same period last year. Faced with the sluggish sales situation that appeared at the beginning of this year, Sinotruk, as the leading enterprise of China's heavy-duty vehicles, took precautions, adjusted its strategy in a timely manner, accelerated its layout and seized the market, and fought hard to meet the market. -In March, the Company achieved a cumulative sales volume of 55,000 heavy-duty trucks, with a market share of 23.7%, ranking first in the sales of heavy-duty trucks.
New products are upgraded and market segments are perfected
Sinotruk's outstanding achievements in the first quarter are inseparable from the continuous investment in scientific and technological research and development, the rapid iteration of products and the continuous deepening of market segments. At the beginning of the Year of the Tiger, Sinotruk has frequently carried out "big moves" in the upgrading and optimization of multiple product series. In the first quarter, Sinotruk launched a number of new products for various market segments, with an attitude of creating high-quality products with ingenuity and more precise product positioning to meet the diverse needs of customers.
In mid-February, the HOWO MAX truck was launched, leading the way for young card enthusiasts to create wealth with trendy trucks; in March, Shande card C9H, which inherited the high-end German quality, was launched, achieving a comprehensive performance upgrade and recasting. A new model of China's high-end logistics equipment, creating a new height of domestic "import substitution" heavy trucks; at the end of March, the HOWO MAX light luxury version was launched, accurately targeting young card lovers, and creating composite transportation with high quality, high appearance and ultra-light weight A new benchmark; at the same time, the launch of the new commander of HOWO light trucks will create a high-end light truck for urban intelligence, comfort and efficient logistics based on international standards, becoming the first choice for high-value wealth creation in the new blue card era.
"Family" accompanied by caring service and card friends
While helping customers profit with high quality, SINOTRUK always pays attention to the entire life cycle of user operations, takes "technology leadership + solutions" as the core strategy, escorts customers throughout the process with high-value family services, and has a strong network of over 2,000 companies. Coverage, 1.1-minute fast response, 1.78-hour maintenance timeliness, create a hard guarantee worthy of trust, and bring customers a comprehensive and worry-free service experience.
In the first quarter, Sinotruk moved according to the situation and entered the hearts of users with practical actions and sincerity. During the Spring Festival, Sinotruk insisted that the service should not be closed and the quality should not be discounted, and launched the "Fuhu New Year, relatives invite you to go home for the New Year!" activities, with free maintenance, Spring Festival gift package, service rescue love meal, surprises New Year's Eve and other multiple benefits, spend the year of prosperity with card friends, and let thousands of card friends on the road feel the brand's warmth. In March Goddess Season, SINOTRUK launched a special plan for "Truck Goddess Festival", leading the public to discover the beauty of Kasao, gain insight into the daily life and inner world of freighters, and let the "unsung heroes" in the field of freight come to the stage, and appropriately The organic integration of brand value and user value has aroused customer resonance and social attention.Escort the Winter Olympics and reproduce the "famous scene" of Sinotruk
This year is the year of the Olympic Games, and the Beijing Winter Olympics is an international sports event. The development of snow wax vehicles has become the top priority of Sinotruk as a national brand. China's first smart snow wax car, developed and manufactured by Sinotruk, appeared at the Winter Olympics, stunning the world with the light of technology, and escorting Chinese athletes throughout the journey. Relying on its strong R&D strength, Sinotruk has realized the creation of domestic snow wax vehicles from scratch, created a new height of "China's first, world-class, and completely domestically produced", fully demonstrating the hard core strength of China's intelligent manufacturing.
At the same time, the hydrogen transport vehicles, TV broadcast vehicles, snow removal vehicles and cold chain vehicles made by SINOTRUK "smart" enabled the Winter Olympics, contributed to the successful holding of the Winter Olympics in major countries, and reproduced the "famous scene" of SINOTRUK. Advocate for China's intelligent manufacturing with hard core strength.
Everything in the past is a prologue. Whatever happens is not accidental. Sinotruk's heavy-duty truck sales in the first quarter bucked the trend, thanks to its ingenuity of excellence and "intelligence" to create high-quality products, helping customers to be efficient and profitable, and winning customers' favor with products that understand customers better. Entering April, the journey of the second quarter has already set sail. Whether Sinotruk can continue to lead the heavy truck market, let us wait eagerly!
