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Why do domestic electric light trucks sell well in Europe and the Middle East when they go overseas

Aug 12, 2023

In recent years, with the development of China's automobile industry, it has become the norm for complete vehicles to go to sea. During the period of downturn, automobile exports have brought considerable sales growth to brands.
In particular, in the field of new energy trucks, 24425 new energy trucks (including 24284 pure electric trucks and 141 plug-in hybrid trucks, see screenshot 1) were exported from January to June 2023, up 252% from 6942 in the same period last year, far outperforming the 27.7% growth of domestic new energy trucks from January to June this year by nearly 224.3 percentage points. It also led the truck export market from January to June this year and became a shining light in the truck export market.
Since 2015, according to the implementation opinions of the Ministry of transport on accelerating the popularization and application of new energy vehicles in the transportation industry, the application of new energy commercial vehicles has been included in the key promotion projects, and a series of subsidy policies have been formulated. Since then, the new energy trucks that combine the advantages of time, place and people have started to develop rapidly.

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At that time, there were no mature products available for reference at home and abroad. Domestic new energy commercial vehicles almost crossed the river by feeling the stones, constantly trying, innovating and adjusting according to market feedback. Finally, they not only had models that could meet the needs of vehicles in different segments, but also made a variety of explorations in the richness of the power system, with multi-directional development, pure electric, extended range There are mature products in the technical routes such as hybrid.
1. why can it be exported, and it is still expanding its scale
As a production tool, the use demand of commercial vehicles is the same all over the world, that is, they can produce the maximum value for users, which involves two aspects: purchase and use cost and functionality.
The first is the production cost. The domestic new energy industry has developed for many years. There are very mature supporting industrial chains for electric motor control and battery, such as Ningde times and BYD. In terms of electric motor and electric control, domestic major manufacturers have also started to adopt self-developed products, such as remote, Futian, Shaanxi Automobile, Yutong, Weichai new energy and other enterprises use self-developed drive motor products, In addition, the overall design and manufacturing of traditional commercial vehicles in China are also very mature, so there is no doubt about the advantages in production and manufacturing costs.
As for the stability of products, there are a large number of practical applications in China. Many problems in use have been solved and optimized, which can truly be mature and reliable, and the use cost is basically controllable. Compared with foreign new energy commercial vehicle products that are still in small-scale trial operation, we really need to go further.
In terms of performance, European, American and Japanese brands in the era of fuel vehicles do have very good technology, but in the field of new energy, it must be the world of Chinese brands, where there is the best development soil, policy support and complete industrial chain.

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